Altria to Launch Marlboro Filter Kretek in Indonesia

 

PT H.M. Sampoerna, the Indonesian world's largest tobacco company, has begin launch clove flavored cigarettes or the Marlboro mix 9 brand name.

The subsidiary of Altria Group Inc. will start selling filtered Marlboro Mix 9 from July 9, its first new brand in 18 years, said the people, who declined to be identified before an announcement next week. Clove-flavored cigarettes, known as kretek, dominate sales in the Southeast Asian nation, the world's fifth-largest tobacco market.

The launch may help Indonesia's largest producer of tobacco products win a larger share of the estimated $10 billion market for kretek cigarettes by attracting customers of PT Gudang Garam, owned by the family of Indonesia's richest man, and the Djarum Group. Sampoerna's sales growth has been cut by tax increases.

"It's a fantastic and excellent strategy," said Rezza Zulkasi, an analyst with PT First State Investments Indonesia in Jakarta, which manages 1.5 trillion rupiah ($167 million) in assets. "People want to have the international brand, but also want the local taste."

Sampoerna will start selling the kretek Marlboro in Java and Bali, the people said. Leo Burnett, a unit of Publicis Groupe SA, the world's fourth-biggest advertising firm, will help market the product. The ad agency created the "Marlboro man" advertisement campaign in 1955.

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A Crack in the Teacup

The Crack in the Teacup, by C.M. Albrecht, is a mystery fiction novel with a slight seasoning of romance and suspense to spice things up. The story line is centered in a small Californian town where an 11-year-old boy, Jerry Beakey, goes missing on his way to a music lesson. Author C.M. Albrecht skillfully walks the reader through every aspect of the case and what happens in police departments, support centers and within the family of the missing person.

There are two main characters in The Crack in the Teacup. Detective Steve Music and his co-workers butt-heads with the FBI while working on the case. Lovely, and sympathetic, Shelly Lambert guards an awful secret and harbors a guilt that drives her to volunteer at the Missing and Exploited Children Coalition whenever she could get away from her job as a Notary.

Whenever Detective Music and Shelly meet during the investigation, something deeper between them happens. Neither of them seems to know what to do about it. Steve discovers Shelly’s secret when he looks into her past and creates a huge rift between them that could destroy their romance.

A classic who-dun-it written in the Agatha Christi style with a very unusual motive for child kidnapping. I suspected nearly everyone involved at some point in the book and I liked that the characters represented true society, with people of different races, ideals and backgrounds. The Crack in the Teacup has very little violence, but a lot of mystery and a happy ending.

ISBN#: 1-59466-037-9
Author: C. M. Albrecht
Publisher: Port Town Publishing

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A Journey To Happiness And Balance

 Why go through all the trouble of working hard and being successful if it won't make you a happier person? That is the question noted author and leadership expert David Fischman asks of readers in his new book "The Secret of the Seven Seeds" (Jossey-Bass, $22.95).

First published in Latin America, this engaging book tells of the successful entrepreneur and writer's personal struggle for happiness in his out-of-control life.

In it, Fischman reveals his personal story through the fictional character Ignacio Rodriguez, who, like many businesspeople from New York to New Delhi, is desperately trying to keep up with the speed of life.

The 40-something stressed-out entrepreneur is utterly overwhelmed, at risk for a heart attack, losing money at his business and has no time or energy for his family. His doctor recommends that he try meditation to regain balance in his demanding life.

A Spiritual Guide

Instead, Ignacio's journey leads him to a spiritual guide, who helps him heal by finding his path in the secret of the seven seeds, which represent self-knowledge, meditation, egolessness, service to others, goodness, balance and freedom.

"'The Secret of the Seven Seeds' begs the question: Why go through all the trouble of working hard and being successful if it won't make you a happier person?" said Fischman about writing a book mostly based on his life. "The old cliché says that money can't buy you love, but research is proving that it can't buy you happiness either." Being happy, he asserts, should be one of our primary goals in life and this book will take readers on a path to get there through seven simple steps. True happiness comes from learning to be, getting in contact with your inner self, helping others and living a balanced life. Ignacio was caught in the classic ego trap, but gradually becomes liberated and ultimately sated.

How To Define Happiness

The book redefines success, proposing that it is measured in happiness and not in assets. "I am certain," he states, "that when a person takes their last breath he/she will never repent how many cars they did not buy. They probably will regret not having been close enough to their family or not having helped other people."

But far from suggesting quick-fix prescriptions, this book, based on ancient Oriental wisdom and written as an easy-to-read novel, uses ancestral stories, anecdotes, analogies and humor. It is now available in bookstores.

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